Color is very important, when choosing website colors
, if you wish to evoke an emotional response from your visitor. Pick colors that you respond to emotionally and then test them on your target audience to see their response. Never use more than three basic colors in your color scheme. This provides a continuity in the appearance of your website.
3) Webpage Layout
Above all else strive for simplicity through a balanced webpage layout
. The cleaner your layout the more likely it is that your message will be understood by your visitors. A simple and well organized webpage, that effectively makes use of white space
, makes it easy for your audience to grasp your content and act on it. Its better to add extra pages to your website than to try and cram too much information onto one page.
All of these factors are involved in effective communication. No one of them supersedes the others. Effective communication relies on the intelligent combination of quality focused content and how well you present it.