Emotional response depends heavily on presentation. The manner in which you frame your content, or present it, will either give your website content credibility or it will not. When a visitor enters your website the first few seconds are crucial to gaining their attention. Then as they work their way through the site it is equally important that you maintain that interest. Effective presentation, in your website structure, is the key to doing this.
Effective presentation on the web depends upon three things.
1)Graphics
Keep your website graphics under control! Unless you are presenting your graphics for sale use them only for emphasis. Use your graphics to clarify or to give visual clues for the message you are trying to convey. Never allow them to overpower your page but, let your graphics help to tell a story, present an idea, or support a website theme.
2) Colors
Color is very important, when choosing website colors, if you wish to evoke an emotional response from your visitor. Pick colors that you respond to emotionally and then test them on your audience to see their response. Never use more than three(3) basic colors in your color scheme. This provides a continuity in the appearance of your website.
3) Webpage Layout
Above all else strive for simplicity in your webpage layout. The cleaner your layout the more likely it is that your message will be understood by your visitors. A simple and well organized webpage, that effectively makes use of white space, makes it easy for your audience to grasp your content and act on it. Its better to add extra pages to your website than to try and cram too much information onto one page.
