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Unattractive Color Scheme This is an important and underrated area in web design. You want your visitors to feel comfortable. Do not design your website so that it is a strains their eyes. Have warm attractive colors that compliment each other well.
Do not use bright backgrounds. Having a red, yellow or green background can draw to much attention from the users and they will be distracted from what is important on the website. In addition, do not use dark text on a dark background. You should make sure your text is easy to read and is more prominent than the background.
Page Layout Be consistent. Consistency is important. Do not make each page different. Make sure they all look the same and the navigation is always in the same location. Have the important information located at a section that is easy to find and do not forget to have a common theme throughout the site.
Sideways Scrolling Most developers are aware of this web design malpractice. I do not see many websites where the users have to scroll horizontally. If they have to they most likely will not scroll and could miss valuable information.
Non-Cross Browser Optimization Just because your website looks perfect in Internet Explorer does not mean it will look the same in other browsers. Each browser handles HTML Tags differently. Be careful when designing your website. Constantly check your websites progress and make sure it is compatible in all browsers.
Not Taking Advantage of SEO Optimize your website. The only excuse for not having a search engine optimized website is laziness. Add a title to your website, META tags, ALT tags, relevant content, title tags on links and other SEO practices. Internet marketing is its own beast to tackle.
Internet marketing takes a lot of time and dedication, but making sure your website is SEO friendly is the first step to attract a lot of traffic to your website.
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