Critical Mass: An Idiot's Guide to Creating An Unstoppable Home Business
By Jesse Boland

Critical mass: a term to describe the existence of sufficient momentum in a business system such that the momentum of the marketing becomes self-sustaining and fuels further growth.

As Perry Marshall puts it: "'Marketing on autopilot' is not some fantasy or theoretical ideal. It is the cornerstone of literally thousands of businesses and it quite literally is the difference between failure and success for many people." The object of this article is to show you how you can become successful by creating marketing momentum that drives an increasing number of buyers to your sales information, and allows you to boost your home business's profits by creating a marketing "critical mass" and to show you how, once this mass is achieved, your system runs on autopilot.

I've been meaning to write this article for months now, its funny how you get sidetracked by all the little things that don't actually build your business.

It's ironic really, sitting down, putting pen to paper, to write an article about creating an unstoppable business, when you (and when I say you I mean me) have been procrastinating for several months now. But such is the life of an Internet marketer; we tend to do too much of the non-profitable little things and not quite enough of the things that build our businesses. By that I mean we don't do the enough of the stuff that puts leads in your inbox and, eventually, money in your pockets.

Most of us who have been around the Internet marketing arena for any amount of time, know the formula for business profits and success: putting our product information in front of enough qualified and needy buyers. The concept is intuitive really, it's simple exchange. And despite what you may have heard, marketing is a numbers game. Reality being the trickster it often is, getting enough qualified buyers to your sales information is the bane of most (the boon of the lucky few) marketers who have attempted to solve the traffic formula. There are many simple ways to drive buyers to your sales information both online and offline, expensive and inexpensive, productive and unproductive, but these secrets are closely guarded from most mere mortals, by those who stand to lose the most: those swindlers making the outrageous claims that its easy to do this if you just send them your money and you can start making money right away.

To say the least, without getting into ethics, the home based business industry is marketed in a very deceiving fashion. MLM and network marketing companies' "top level" income earners get rich off their new associates by devising misleading marketing that is appealing to their prospects' weaknesses and greed. Given the amazing percentage of people who fail in business it is only logical to assume that many of these sponsors desert those new reps to fend for themselves in the midst of a very competitive marketing environment. If not properly trained and sheltered, many new associates wind up as lambs led into a pack of hungry wolves. The advice of many companies to the new associate to buy leads, make endless prospecting phone calls to "tire kickers" and to solicit friends and family, too often winds up being totally fruitless and the new distributor ends up quitting. The alternative to this is copying or devising a marketing strategy and a system that drives interested prospects to the new associate's sales information, and allows that information to create leads and sales for them.

You are probably asking yourself: "Okay, but how do I do this and it's going to cost me a bunch of money and take a long time?" I doesn't have to, amazingly targeted traffic can be generated quickly and inexpensively or for free if you know how and where to place your marketing. There is some testing involved, but once you have found the right form of marketing to offer to the right prospective market, an amazing amount of people will flock to it. Marshall writes: "One good ad in the right place can earn you money for years with no changes or alterations. And when you use rigorous methods to identify advertising formulas that work, then you're going to do as much of it as you possibly can"

Here is where we come to the tipping pint of creating an unstoppable business. Imagine putting free information out into the marketplace that consistently brings 3 to 5 targeted prospects to your free sales information every day. Imagine being able to replicate this process many times over, all the while tweaking your information and looking for that holy grail: the perfect spot to place your sales information where thousands of people flock to your website. 3 to 5 people looking at your sales information every day is not very many, but when you multiply this by 100 you can see how quickly an amazing amount of targeted prospects can start flocking to your sales page. 100 placements of free information is very conservative for the new business owner and if you have issues placing 100 traffic generating ads you better recheck your commitment level. Marketing doesn't have a shelf life, a link on the web today will link to your sales page indefinitely. So the work you do today creates a critical mass and momentum for your business that will last as long as you keep working toward increasing that mass. As you begin to see success in your business you will no longer have to push your business to create momentum, you only have to add to the mass of marketing you have already created to keep you business rolling. This is true automation and it is the goal of all Internet marketers.

Many Internet marketers never create an unstoppable business, because they never realize how close they are to true success before they quit. Building an online business is just like building any type of business, it takes dedication, commitment, and the desire to learn. I wish I could just give you a button to push to create wealth automatically, however there is none. I know because I've looked for it. However, business marketing automation is a true reality, and it is easier and more cost effective than the more labor intensive methods of endless phone calls and prospecting. Creating momentum or a "critical mass" in your business can be done in a very cost and time effective way, it takes some work but it is the only true way to creating an ethical online business. Get started, right now, in creating or maintaining momentum in your business and soon it will take you places you never thought possible; enjoy the ride.

Jesse Boland Octopus Marketing Group-Founder Office Direct: (208) 267-5127 Skype: Jesse Boland My Marketing System Your Free Key To Marketing Success: Automated Home Business

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