Citizen journalism
Producing a news story doesn't end there it should lead to an ongoing conversation between you and your visitors. The internet provides the vehicle for citizens of the global village to let their voices be heard. Even the giant news organizations realize this and strive to get their readers involved in the news through feedback forms and personal comments appliances.
Provide a way for your visitors to get their thoughts and opinions published on your website. See them as reporters covering a story and utilize their input just as a large news organization would. Non journalists, the public sector, are eager to share their slant on news items that interest them. Give them a platform on which to express themselves and other citizens will follow.
News as a conversation
Get your audience to speak up, to contribute more of their thoughts and knowledge to the public conversation, and to realize that the news they read is not just about absorbing what's published, but also the venue for news, information and opinion that they can produce themselves.
Today's online news consumers are used to talking back and asking questions, so let them. You should allow people to comment freely on what you publish. Ask for user comments in the story. Get in the habit of posing questions at the end of a story, or asking readers to share their experiences or knowledge about the topic. Provide a link to your comments page for their feedback.
Most media experts say that you must provide a nudge to your visitors by posting a question that directly solicits some sort of reply. This can be done best at the end of an article or news story. But, remember that just asking a question helps to provoke comments.
Citizen content is proving to be as valuable at times as that produced by professional journalists. For instance, news on the events in the world are often enhanced with input from the people living in these places through feedback to news organizations and personal blogs. You should be encouraging this more and more.
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