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    Domain Names-What You Should Know
    by: Gene DeFazzio

    What is a Domain Name?

    Practically speaking, your domain name (web address) is the core of your Internet identity, your online brand. Your customers and friends will remember this name and use it to find your website, your products or your services. And since no two parties can ever hold the same domain name (web address) simultaneously, your Internet identity is totally unique.

    Technically, a domain name is an addressing construct used for identifying and locating computers on the Internet. While computers use Internet Protocol (IP) numbers to locate each other on the Internet, people find them hard to remember. Therefore, domain names were developed to permit the use of easily remembered words and phrases to identify Internet addresses.

    For example, the domain name rocketface.com represents the Rocketface website. When you type rocketface.com into a web browser or send e-mail to someone at rocketface.com, the Domain Name System (DNS) translates rocketface.com into the IP numbers used by the Internet and connects you to Rocketface®.

    Selecting a domain name

    Here are a few things to consider when picking a domain name.

    • Pick a name that reflects the nature of your website or a name that stands out and captures the eye. (i.e. This second method is called branding)

    • Keep it as short as possible. That helps to make it easy to remember.

    • Be sure that you have full ownership of your domain name. Some hosting services will offer cheap domain name registration but keep the rights to the name themselves.

    Domain name registration

    For a fee, which usually costs about $9.95 - $35.00 US (i.e. depends upon if you buy it in a hosting plan or not), you can register a domain name. This will give you an address on the internet that can be hosted on a web server and accessed by anyone. The registration of domain names is administrated by several companies who are licensed to handle the task. The following page lists several links to domain name registrars.

    Registering your domain name

    These links will provide you with access to services which can show you how to register your domain name, the mechanics of domain names and their construction. Also, most of them can provide hosting for your website as well.

    Icann

    (The Internet Corporation for Assigned Names and Numbers) oversees the domain registration business.

    If you ever have trouble with your registrar or if you are looking for an approved domain name registrar this is the place to go.

    interNIC

    InterNIC-This website has been established to provide the public information regarding Internet domain name registration services and is updated frequently.

    Free Website Hosting and Domain Names

    If you are hosted by a free service you have little control over your domain name. Free webhosting services have their own domain names. If you want a unique domain name then you must register it yourself. Be sure to do a search first to see if the name you want is available.


    Keyword and Content Optimization

    Keywords are the Keys to the Internet
    If you have been on the internet for any length of time you have probably discovered 'keywords', certain words that can, when properly used, help to generate traffic to your website.
    Determining Keywords
    Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.
    Writing for the Web
    Writing for the Web is very different from traditional writing. The way website visitors read Web copy is unique and you must adjust your writing style to be effective.
    Which Keywords Should You Optimize Your Site For?
    This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula to help you determine which keywords you should be optimizing your site for.
    How To Find The Right Keywords To Optimize Search Engine Results
    In order for visitors to reach their destination-your website-you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.
    Creating Keyword Rich Pages
    Once you have established the keywords for which you should optimize your site, it is time to figure out how you can get a high ranking in the search engines for those keywords.
    The Secrets to Keywords - Expanding Your List
    The Primary objective of a business website is to attract potential buyers and convert them into paying customers. Relevant keywords allow you to fulfil this primary objective.
    Content and Optimization
    The content of your individual webpages determines how your visitors and the search engines se your website. The proper form and placement of your content is key to optimization.
    Building Fresh Content for Search Engines
    Fresh and unique content always plays an important role in terms of search engine optimization. Search engines understand this and therefore place a great weight on the content freshness.
    Increase Search Engine Traffíc With Quality Content
    Every web site owner wants to íncrease search engine traffíc. It's free and the visitor is targeted to your subject matter, product or service. What more could you ask for in search engine traffíc?
    The Importance of Updating Your Website Content
    There are countless reasons why updating your content is significant but the number one reason is to retain the publics appeal in stopping by your website.
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