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    Effective Communication for Webmasters
    By: Gene DeFazzio

    Your website should serve as a means to an end rather than as an end in itself. Lack of clarity of purpose, poor spelling, or sloppy layout will mar its effectiveness. On the other hand a website full of gaudy graphics, animations and rambling text may attract too much attention to itself, thereby interfering with the message that you are attempting to communicate.

    The primary purpose of any website is communicating ideas and emotions that lead the visitor toward a specific goal or action. Your website will be appraised, by your visitor, on its ability to present your ideas concisely, clearly and effectively.
    Communication TechniquesYour ideas may be conveyed not only by the context in which they are presented but by the type of graphics employed, (i.e. or not) colors used, and the layout of the web page through which you are expressing them. All of these things will have an emotional interpretation by your visitor and ultimately decide whether or not you reach them with your ideas. Emotional response depends heavily on presentation.

    Effective presentation on the web depends upon three things:

    1)Graphics

    Keep your graphics under control! Unless you are presenting your graphics for sale use them only for emphasis. Use your graphics to clarify or to give visual clues for the message you are trying to convey. Never allow them to overpower your page but, let them help to tell a story, present an idea, or support a theme.
    2) Colors

    Color is very important if you wish to evoke an emotional response from your visitor. Pick colors that you respond to emotionally and then test them on your audience to see their response. Never use more than three(3) basic colors in your color scheme. This provides a continuity in the appearance of your website.

    3) Webpage Layout

    Above all else strive for simplicity in your webpage layout. The cleaner your layout the more likely it is that your message will be understood by your visitors. A simple and well organized webpage makes it easy for your audience to grasp your content and act on it. Its better to add extra pages to your website than to try and cram too much information onto one page.

    Gene DeFazzio is the author and webmaster of the Rocketface® Workshop http://www.rocketface.com

    Advanced Website Design
    Understanding the Basics of Owning Your Own Website
    		Even in this day of technology there are some people who do not understand the fundamentals of owning their own website.
    Web Development and Design Techniques
    		Some basic care that needs to be taken while designing and developing a website.
    Designing Your Website - The Top Ten Pages to Include
    		There are 10 important items that need to be integrated into any website you design.
    Webmaster Tool Box
    		Here is a collection of what we consider "must have" tools for webmasters. These tools will benefit any webmaster, both novices and experts alike.
    Designing your Homepage
    		Believe me, you want your visitors to stay as long as possible. This is the only way your site is going to succeed. Your site must be interesting, persuading, and easy to navigate.
    All About Design Principles and Elements
    		A truly shocking number of web designers are unfamiliar with the basic principles and elements of design.
    Critical Web Design Rules
    		Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines.
    An Easy Way to Choose Attractive Color Combinations
    		Lots of people struggle to come up with attractive color combinations when designing logos, banners or web sites. So, here's an easy technique that only takes a few minutes.
    3 Simple Tips to Make Your Website User-Friendly
    		If you understand the rule that people buy people, then your website MUST have a pleasant atmosphere that allows the visitor to connect with you, your company and your products.
    Developing a Theme for your Website
    		Every website should have some type of theme or a way of giving your site an identifying look. When visitors come to your website they should be presented with an experience that they will remember.
    Website Optimization - Optimizing your websiteMarketing Website - Marketing your websiteWebsite Managment - Managing your websiteWebsite Design - Designing your websiteRocketface(R) Webmaster's Article Archives



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