Mini-Sites -- Highly Targeted Sales Generators

By Shelley Lowery

If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create.

The concept is simple. Create a one or two page website that completely focuses on one specific topic. Everything within that page should have one purpose -- getting the visitor to take action.

This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind and nothing that will distract your visitors attention.

The sole purpose of a mini-site is to attract highly targeted traffic. The more targeted the better. For example, if you have a website that sells a number of products, a good mini-site would focus on one specific product instead of all of the products. You could create a mini-site for each product you offer.

Designing Your Mini-Site

Each mini-site you create should be optimized for that one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Remember ... the tighter the targeting the better.

Title

Description

Keywords

Heading tags

Graphic Alt tags

Text

If you'd like to set up your mini-site using tables, try to place your "Heading" text above your "Table" code. If this isn't possible, make sure you include your keyword phrases within your top left "Table cell" to assist you in ranking higher in the Search Engines.

Mini-sites are not limited to just your products. They can also be used with any affiliate programs you may be promoting. You can include extra incentives such as a free bonus for purchasing the product or even your personal recommendation. This is a great way to pre sell the product.

Hosting Your Mini-Site

Although it is much better to have your own domain name, these sites can be hosted on a free server and still rank high in the Search Engines. Keep in mind, free sites do not build trust and credibility. No matter which option you choose, make sure you place your most important keyword phrase (the keyword phrase that you think people will use when searching) within your web address.

Drive Targeted Traffic to Your Site

Once you have tested the effectiveness of your site and have a good conversion rate, (the number of visitors compared to the number of sales) you can buy targeted traffic. Goto.com is the number one pay-per-click Search Engine and will most likely produce the best results.

For additional options, visit: http://www.payperclicksearchengines.com They provide information and reviews on a number of pay-per-click Search Engines.

The key to using this technique effectively is to bid on "very" targeted keywords. This will weed out the casual visitors and only attract your target audience. There's no sense in paying for visitors who really weren't interested to begin with.

In addition to bidding on keywords, you can also advertise in targeted ezines and even purchase some targeted banner advertising. Be creative and take the time to test all of your promotions prior to spending a lot of money.

If you really want to increase your sales, create some mini-sites. They are one of the cheapest and easiest to create profit generators online.

Copyright © Shelley Lowery