Connecting with your website visitors
User interactivityVisitors must interact with your website content if you want to capture their attention. Engaging your visitors in an exchange of ideas that leads to some desirable action is accomplished through interactivity. By creating an interaction between the people who enter your website and it's contents the likelihood of holding their attention and producing a desirable effect is greatly enhanced. Interactivity, intelligently applied, cultivates a bond between you and your visitors.
How you develop interactivity depends upon the content that you are introducing to your visitor. Some people will willingly interact with you while others choose to brouse your content silently. The type of participation by the people who enter your site is irrelevant if the material you are proffering is what they are looking for. By giving them something that they want your visitors will tend to respond to your ideas in a positive manner. In order to illicit a response from the people who are visiting your website you must give them something that they need.
Interacting with your target audienceThe presentation of quality content that informs should be your first and foremost consideration. People will usually visit your website seeking information about the subject matter you are presenting. Therefore, to interact with this target audience your site content must have a focus or central website theme. Your site should have a locus that highlights the subject matter at hand. Not only does this help in attracting a targeted audience to your website but it is also key to website optimization.
CredibilityYour target audience will interact with your website if they like what they see. They are the people who will most likely buy your product and/or accept your ideas. By providing information or data that your visitors are seeking you will enhance your credibility with them. Based on your content and how it is being presented the trustworthiness of your website will be judged.
TrustThrough the presentation of logical argument and a call to action you can develop an atmosphere of trust with your visitors. By proceed through your content in steps building toward a conclusion that calls for a definite response you can bridge the credibility gap with the people visiting your site. In other words, your website content should be structured in such a way as to progress from general information to specific data.
InteractivityYou will need to provide a means by which your visitors are free to interact with you. This is a critical and reliable source of feedback. You can learn how effectively you are promoting your message by the type of feedback you receive. Make sure that your visitors have a means of expressing their views and you will be able to intelligently build a winning website from the feedback you receive from them.
Message forums, e-mail contacts, surveys, registration and order forms are all effective methods of soliciting data from your target audience. Anything that allows visitors to connect with you will increase user interaction. Always respect their privacy and let them know that you will keep all correspondence in confidence. As time goes by your website will develop a reputation of authority.