Welcome to the Web - Rocketface(R) Workshop Webmaster's Tutorial - "How to Design a Website"


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Something a little different

Keyword Research

Keywords and the Internet

If you have been on the internet for any length of time you have probably discovered 'keywords', certain words that can, when properly used, help to generate traffic to your website. This term actually has two meanings on the Internet.

Meta Tags

The first kind of keyword is a "Meta tag" - non displaying text within your source code that search engines use when crawling your website to determine its content.

There was a time when these tags could be manipulated in such a way as to give an edge in the ranking of a website/webpage. But, these days "Meta Tags" are rarely considered in the organic search positioning of a webpage. Most search engines today value the content of a webpage more than they do "Meta Tags".

Keywords and Phrases in your Content

This second type of keyword/phrase represents the exact words that people are typing into search engines during a search on a specific topic. Using web optimized words and phrases in your content will enhance your chances of being found on the search engines. These keywords are the most important of the two keyword types.

First you must research and decide on the keywords that best reflect the theme of your website. Secondly, these keywords and phrases must be worked into your content in a logical manner.

Researching Keywords

As webmaster you should have a clear picture in your mind of the theme of your website. You should also know something about the type of visitor you wish to attract and the words and phrases they might use in their internet searches. Finding this out will require some serious keyword research.

First, create a list of keywords that you think visitors could use to find your website. Brainstorm your keywords and phrases until you have an adequate compilation that satisfies you.

Second, using keyword analysis tools like those below, refine your keyword list using only the ones that rank the highest in search engine queries.

Third, use the resulting keywords and phrases in your website content.

Tools for Keyword Research

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well.
http://www.abakus-internet-marketing.de/tools/topword.html

Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time.

WordTracker - WordtracThis is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass", Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar".

Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming", "programming languages", "progesterone", or "progressive". You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had.
http://www.google.com/webhp?complete=1&hl=en

ker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information!
http://www.wordtracker.com

Keyword and Content Optimization

Keywords are the Keys to the Internet

If you have been on the internet for any length of time you have probably discovered 'keywords', certain words that can, when properly used, help to generate traffic to your website.

Determining Keywords

Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.

Writing for the Web

Writing for the Web is very different from traditional writing. The way website visitors read Web copy is unique and you must adjust your writing style to be effective.

Which Keywords Should You Optimize Your Site For?

This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula to help you determine which keywords you should be optimizing your site for.

How To Find The Right Keywords To Optimize Search Engine Results

In order for visitors to reach their destination-your website-you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.

Creating Keyword Rich Pages

Once you have established the keywords for which you should optimize your site, it is time to figure out how you can get a high ranking in the search engines for those keywords.

The Secrets to Keywords - Expanding Your List

The Primary objective of a business website is to attract potential buyers and convert them into paying customers. Relevant keywords allow you to fulfil this primary objective.

Content and Optimization

The content of your individual webpages determines how your visitors and the search engines se your website. The proper form and placement of your content is key to optimization.

Building Fresh Content for Search Engines

Fresh and unique content always plays an important role in terms of search engine optimization. Search engines understand this and therefore place a great weight on the content freshness.

Increase Search Engine Traffíc With Quality Content

Every web site owner wants to íncrease search engine traffíc. It's free and the visitor is targeted to your subject matter, product or service. What more could you ask for in search engine traffíc?

The Importance of Updating Your Website Content

There are countless reasons why updating your content is significant but the number one reason is to retain the publics appeal in stopping by your website.