Basic principles and tips of website maintenance
Website maintenance should be a never ending processWhen you design a website you start with an idea and a goal. To realize these things and promote your website you must help it grow. The best way to do this is through a regular maintenance plan and the introduction of new content on a continuing basis. Maintaining the functional mechanics of your website and adding fresh content regularly keeps your site growing. This best serves your visitors and pleases the search engines as well.
Through the diligent use of a comprehensive website maintenance plan you can keep your website alive and active. Routine maintenance and the introduction of new content on your website is just as important as building it in the first place. The smooth operation of your site and the addition of new content is a must if you want to succeed on the internet.
Never take your website off line You should never shut down your website during maintenance. Practically any type of website maintenance can be done off line. Make any necessary changes or corrections, on your computer, then upload the updated material to your webhost's server. By doing this you will maintain a continuous flow of visitors. Conducting seamless updates will insure that you maintain a continuous web presence.
Unless you are shutting your website down forever keep it functioning 24/7. In extreme cases if you find it necessary to momentarily close your site do it quickly and during off hours. This will have a minimum effect on your visitors and be less noticeable on the Web.
Keep your content freshPosting accurate, timely information online is imperative to expanding your outreach on the internet. Stale and never changing content will drive away visitors. You must remember that maintaining a website and website content expansion are never ending commitments. The addition of new information and the updating of old content will always be a prerequisite for maintaining a healthy website. Routine maintenance insures that your site will remain vibrant and alive. You should develop a good website maintenance plan and stick to it!
Provide users with ongoing opportunities for user interaction. Help them provide feedback and suggestions for your website. The feedback given to you by your visitors will help to keep your content fresh and provide you with ideas for growing your site. Never forget your audience. Many webmasters can become so limited by their own ideas that they turn their websites into something that only interests them. Their target audience, the people they are trying to reach, is ignored. In time this will ruin a website. Develop trust with your website visitors. Don't ignore them and they won't ignore you!
It is imperative that you keep your website content fresh and always growing. Check out sites with subject matter similar to your own for informational material and design ideas. Look at how these sites are designed and use the results of this research to develop your own website.