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Optimize Website
Main Topics
  • SEO process
  • Search engine submission
  • Website optimization
  • Content optimization
  • Keyword research
  • Keyword density analyzer
  • Links tracking
  • Tracking and analysis


    • Keyword Research
    Researching keywords to optimize search engine ranking

    Website theme and keywords

    A website has to have a clearly defined purpose for existing or a well developed mission statement in order to survive on the internet. Accomplishing this requires that your site employs a subject specific website theme. It is this topical presentation of your website which forms the hinge pin around which your content revolves. And, to be successful the motif of your site must be apparent to the people and search engines who visiting your website, especially your target audience. Then, by the use of keywords and keyword phrases you can focus your visitors and the search engines attention on your message.

    To attract people to your website you have to discover the keywords and phrases they might use in internet searches. You must find out what words or word combinations are being used by users when they are seeking the type of information that you are offering on your website. Theme specific keywords must be discovered that express the subject matter of your site and are most frequently used by people in Web searches. Finding this out will require some serious keyword research. The principle steps used in this process are presented below.


    The principle steps in keyword research:

    • Develop a list of keywords that define and enhance the theme of your website. Think about how potential visitors will compose their queries when they are looking for websites such as yours. Create a robust collection of possible keywords and phrases they might use and build on it exhaustively.

    • Refine your list of keywords through the use of readily available analysis tools. Distill this catalog of data into a manageable size remaining true to your primary message and theme. When doing this incorporate only those words that rank high in search engine queries and discard those that rank poorly.

    • Use this refined keyword list to develop your website content. Incorporate the keywords you have selected into the content of your webpages placing them throughout your website wherever they apply. Never cram them into meaningless sentences or awkward places in your website content. This will have a negative effect on how search engines rank your website in searches.

    Keyword research tools

    Topword Tool

    This is a free online tool that analyzes your webpage content and counts the occurrence of your selected keywords. It will also supply a list of the keywords and keyword phrases, related to the subject matter of your website, which will achieve high rankings in search queries.

    This keyword analysis tool will also check your meta description, keywords and title tags. It will inform you of words or phrases which should be included in your content and some that might not have crossed your mind. Topword is useful as a reference tool for when you are creating new content or optimizing existing text. You can find it here at Abakus - Topword Tool

    WordTracker

    This tool offers alternative spellings for your keyword query and it does it in real time. It reveals searches in progress and the keywords and phrases searchers are using at the moment to find the information you are presenting.

    WordTracker will help you choose the right internet keywords to improve your organic search placement. You can also use Wordtracker for keyword research and content analysis to improve your websites overall search engine ranking.

    You can get a free keyword report and website promotional information here at http://www.wordtracker.com


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