Website theme and keywords
A website has to have a clearly defined purpose for existing or a well developed mission statement in order to survive on the internet. Accomplishing this requires that your site employs a subject specific website theme
. It is this topical presentation of your website which forms the hinge pin around which your content revolves. And, to be successful the motif of your site must be apparent to the people and search engines who visiting your website, especially your target audience
. Then, by the use of keywords and keyword phrases you can focus your visitors and the search engines attention on your message.
To attract people to your website you have to discover the keywords and phrases they might use in internet searches. You must find out what words or word combinations are being used by users when they are seeking the type of information that you are offering on your website. Theme specific keywords must be discovered that express the subject matter of your site and are most frequently used by people in Web searches. Finding this out will require some serious keyword research. The principle steps used in this process are presented below.