Optimizing your website's structure
Website structure optimizationThe success of any optimization effort lies in the existence of both a solid website structure and an intuitive website navigation scheme. The existence of these two elements is imperative if you want to effectively optimize your website for the search engines. If the structure of your website is chaotic and your navigation is cumbersome the search engine spiders, that crawl the Web, will have difficulty indexing your site.
The ease with which search engine spiders are able to move through your website determines how well they will be able to perceive it's theme. Remember, humans beings are not scanning and indexing your website content. This operation is carried out by impartial and unbiased software. Clearly identified website sections and a well correlated linking network is required if you want to make your content legible to the search engines. It is only after you are sure that your website structure and website navigation are optimized can you concentrate on your content.
Optimization of your website structure
KeywordsAll of your webpage title tags and paragraph headings should contain keywords that describe the content of the page. This should also be true for file names, image tags, page descriptions and subheadings as well. In fact, your keywords should be included throughout your website content.
Your website theme should be clearly reflected in the keywords that you choose. Focus on the message you are presenting to your visitors by using words that clearly describe what your website is all about. Use words that describe the subject of your website and the content of it's webpages.
LinksYou should create a network of text links that interconnect your webpages. However, you don't want to put a direct link to every page on your website on any individual webpage. Too many links to choose from and the search engine spiders can get confused and improperly index your website. The only exception to this is your sitemap.
Internal links in your website can increase the relevancy of your site in search engine results. Links to and from reputable websites are also desirable. Just be sure that they have a bearing on the subject matter appearing in your webpage content.
NavigationYour website's internal links should progress through several levels of your website's basic layout branching out from your main sections to the subsections of your content. The three basic navigation schemes used on the internet today are;
Linear navigation goes from one page to another in a particular order. The visitor and search engine spider follow the pages in a predefined sequence that is determined by you.
Database navigation compels your visitors and the search engine spiders to start by accessing your main content divisions. From here they drill down deeper and deeper into the individual databases.
Hierarchical navigation enables visitors and search engine spiders to access all areas of a website. The purpose of using a hierarchical navigational system is to provide a clear and simple path to all pages in a site.