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Website Promotion
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The types of websites and how to promote themThere are four main types of websites, each one gains traffic through a different method. |
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Content siteSites like this which contains large amounts of information. Almost all traffic is provided by a search engine. Users are looking for specific information, so the key to large traffic is a large amount of information. Few users are repeat visitors.Commercial siteSites which are sales fronts for businesses. They can either have a large catalogue of products, making the website similar to a "Content site", or drive traffic from offline advertisements.Purpose siteSites which perform a specific tool. For example a search engine or an email account. Most traffic comes from either a search engine or the url being memorized.Entertainment siteSites which typically provide a comedy aspect, where most traffic is driven by friends recommending the site in e-mails.Note: This is by no means an exhaustive list, but will give you a brief idea of how targeting different methods of advertisements are appropriate for different sites. Content sites:This site www.groovyweb is a content site. It receives roughly 2000 visitors a day. If you look at the refferer page you will probably see that of the last 20 refferers about 18 are from a search engine. More specifically, from yahoo or google (yahoo uses google for web searches).Yahoo and google are the most common search engines and should be focused on, though some traffic comes from others like altavista and lycos. One of the referrers is probably also the site's domain name: www.groovyweb. This shows that for a content site like this the most important thing is to optimize every page for the search engines. |
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Website LinkingA new feature of modern search engines, most notably google, is that pages are ranked by not just their relevance- but also the number of links to them. The idea is a better site will be linked to more, so it should be placed higher.Also, a link from a site like www.microsoft.com (which has millions of links to it) will be far more important than a link from an unknown page. However, it is still definitely worth while making sure you're site has as many links to it as possible, it also means it will be found faster by search engines when they index all websites on the internet. tutorial courtesy of: http://www.groovyweb.net |
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