Using your website statisticsBy analyzing your website statistics you can determine how visitors are interacting with your website's content. Using this information you can implement changes that improves your website's health.
When you make changes you should wait a few weeks before you decide if your efforts have achieved the desired results. Positive results show that you are on the right track. Negative or unchanging results show that you have more work to do.
Test various layouts and tweak your website content constantly. Through website traffic analysis monitor the viewing trends of your website visitors. This practice will provide you with all the information you need for future redesigns and content improvements.