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Unbalanced Layout
A poor webpage layout drives away visitors

Keep it clean and simple

Remember, you only have a few seconds to grab the attention of someone who opens one of your webpages. That is the reason to develop a webpage design that is clean and simple to comprehend. One that leads the eye to the main focus of the page quickly and without the use of novelties. Once you have done this use the same webpage layout throughout the site..

Example of an Unbalanced Webpage

The arrangement of the text and graphics is boring in this example. There is nothing to interest the eye. Even with good graphics it would be difficult to make this page look professional. More important is the fact that visitors to this type of webpage would soon tire of it.

Example of a page that lacks balance

Example of a webpage that is unbalanced and lacking visual appeal or interest.

The importance of webpage layout

New webmasters often make the mistake of paying too little attention to the layout of their webpages. It is imperative that your visitors feel good about your website and that is accomplished with clean, simple but pleasing page layouts.

Basic elements of webpage design

By observing a few basic elements of webpage design you can examine other websites with a keen eye. Look at websites that you find appealing and try to accomplish the same effect with your site.

Design elements to look for

1 - Color balance

What is the primary color scheme

2 - Negative space

The space around the page elements

3 - Typography

The style of type used



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