Webpage Hot Spots

Important areas of a webpage

Certain areas of a webpage stand out to most people who will visit your website.

The top left corner of the page and the bottom right corner of the page are the most important, according to the frequency it is used on the Web.

Take note of the two red areas in fig. 4;

Area 1 is the first spot your eye will jump to when viewing an unfamiliar page. Because, in general people read from left to right and top to bottom. Be sure to use area 1 wisely. It is the first point of contact between your website and a visitor. This is where your logo or title should go.

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Area 2 is another matter. Research by various service providers has shown that this area can be a hot spot for your links. People often click through on links that are positioned in this area. Think of it as turning the page in a book when you've reached the end. Putting links here provides the visitor an invitation to read on.

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Google's heatmap

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• Dark Orange represents the hottest area of a webpage.

• Orange shows the areas next in importance for visitors.

• Yellow identifies areas of moderate interest .

• White shows areas with little or no activity.

• Grey are the neutral areas.

Keep in mind that this study focuses on areas of a webpage that produce clickthroughs. The actual path that the eye follows when viewing a page is better explained by following the link below.

For a more in-depth analysis of web page hotspots see :

http://blog.eyetools.net/eyetools_research/2005/03/eyetracking_goo.html