The natural hotspots on your webpages should be utilized for their maximum effect on every page of your website. These areas of interest are perfect for the placement of ads and navigational elements.|
Example of webpage hotspots
Webpage Hotspot Diagram
Take note of the two red areas in the above diagram;
Area 1 is the first spot your eye will jump to when viewing an unfamiliar page. Because, in general people in the western world read from left to right and top to bottom. Be sure to use area 1 wisely. It is the first point of contact between your website and target audience. This is where your logo, ads, navigational links and/or title should go.
Area 2 is another matter. Research by various service providers has shown that this area can be a hotspot for implementing website links. People often click through on links that are positioned in this area. Think of it as turning the page in a book when you've reached the end. Putting links here provides the visitor an invitation to read on.