When creating a web page, keep in mind that web users rarely scroll past the first screen. Depending on monitor size, resolution and the users browser settings, this means you are working with a very small area. 640 - 740 pixels wide, which is the rule of thumb that most webmasters follow. You will have to get your visitors attention or gain their interest with the content you display there. (If visitors do scroll, it is usually only 3 screenfuls worth or 2 clicks on their scroll bar so make sure your pages are not too long.)

Headings and focal points in webpage layout

Web visitors also ''skim'' web pages looking at the headings and focal points rather than reading paragraphs. If the headings interest them, then they read the smaller text. If the focal points happen to be links to things they want to find out more about, they will click on those links.

The index/home page needs to have a layout that allows the visitor to find out as much as possible about your website at a glance without overwhelming them. Simple is the best. Remember to kiss your website. (i.e. Keep It Simple Stupid)

Professional Webpage Layout

Designing Web Pages

The basic elements of webpage layout

If you follow certain basic rules for your webpage layouts both you and your visitor will be happy. Balance the webpage with your text and graphics. Create a focal point or center of interest on everyone of your webpages. Pay particular attention to the balance of your webpage layouts. Be familiar with the hotspots on your webpages.

Stay consistent with the following rules of page layout and your website will take on a professional appearance.

	1) Unbalanced Layout - How the layout of your webpage affects its appearance and gains or loses the approval of your visitors.
	2) Balanced Webpage - An example of a well balanced webpage showing the benefits of proper layout and execution.
	3) Focal Point - Creating a central point of focus on your webpage to improve its balance and capture the attention of your visitors.
	4) Webpage Hotspots - The importance of certain areas of your webpages and how to exploit them to improve visitor awareness.

The Well Designed Webpage

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Webpage layout summary

Your website is made up of individual pages and these pages will determine the character of the whole website structure. The look and feel of your website will make or break how your visitors react to your site and the credibility of what you have to say.

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All About Design Principles and Elements

Be consistent with the layout of your webpages. Use simple and clean layouts for your webpages always keeping your visitors in mind. Make your website an experience that will be enjoyable for the people who visit your site. Follow the rules of layout that are outlined above and the results of your labors will be fruitful.