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Rocketface®: Webmater's Workshop
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    Website Content
    Create the body of your website's message

    Content

    Now that we have studied the structure of the website we're going to turn our attention to the individual pages that comprise the content of a website. Then later we will look at the layout of a website.

    Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Does it clearly project the ideas that you wish to promote? In order for your website to be successful it must capture your visitors intrest.


    Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a visitor than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

    See: Boost Your Traffic with Content!

    Content can do more to build your business and profits than just about any other resource or service available.


    See: Sticky Sites Rule the Internet

    Start Simple

    If your site will have more than 5 pages don't add those pages to your sitemap until you are ready to work on them. The more pages your site has the longer it will take you to complete them all and the longer it will take you to publish your site to the internet.

    Start with just a few pages and a handful of products or articles. This way you can concentrate your efforts on developing clear and focused content.

    Webpage Construction

    To create the individual pages of a website you are going to need a web authoring program, or be knowledgeable in HTML coding. If you are going to create a large site, have several web sites online, or do design work for other people, it is strongly recommended that you learn HTML.

    There will be times when you don't like how a web authoring program has coded a page. With HTML knowledge, you can correct it. And with the quickly changing nature of the Internet, it would be difficult for any program to stay current with the newest tag rules and coding possibilities.

    The place that I learned HTML, is Joe Barta's PageTutor. I think it is the best HTML tutorial on the web and I think you will too.

    Click here for HTML authoring resources


    It's never too late to learn!

    I recommend that you take the time to study graphic arts and layout techniques if you intend to make a living at building websites. There are certain rules of design that must be mastered if you intend to build or design professional looking web sites.

    See:
    Give Your Graphics A Professional Look without the Price

    This is no small matter. website design demands knowing the basic rules of layout and what makes your graphics stand-out from the ordinary.

    There are many art schools on-line and here I have included a link to one search engine that specializes in art education.

    Art Schools - Art Education & Colleges

    Art Schools Search dot com is a search engine, which will help you find art colleges to start your art education.

    The time you spend learning is never wasted.

    See: Content and Optimization

    Keyword and Content Optimization

    Keywords are the Keys to the Internet
    If you have been on the internet for any length of time you have probably discovered 'keywords', certain words that can, when properly used, help to generate traffic to your website.
    Determining Keywords
    Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.
    Writing for the Web
    Writing for the Web is very different from traditional writing. The way website visitors read Web copy is unique and you must adjust your writing style to be effective.
    Which Keywords Should You Optimize Your Site For?
    This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula to help you determine which keywords you should be optimizing your site for.
    How To Find The Right Keywords To Optimize Search Engine Results
    In order for visitors to reach their destination-your website-you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.
    Creating Keyword Rich Pages
    Once you have established the keywords for which you should optimize your site, it is time to figure out how you can get a high ranking in the search engines for those keywords.
    The Secrets to Keywords - Expanding Your List
    The Primary objective of a business website is to attract potential buyers and convert them into paying customers. Relevant keywords allow you to fulfil this primary objective.
    Content and Optimization
    The content of your individual webpages determines how your visitors and the search engines se your website. The proper form and placement of your content is key to optimization.
    Building Fresh Content for Search Engines
    Fresh and unique content always plays an important role in terms of search engine optimization. Search engines understand this and therefore place a great weight on the content freshness.
    Increase Search Engine Traffíc With Quality Content
    Every web site owner wants to íncrease search engine traffíc. It's free and the visitor is targeted to your subject matter, product or service. What more could you ask for in search engine traffíc?
    The Importance of Updating Your Website Content
    There are countless reasons why updating your content is significant but the number one reason is to retain the publics appeal in stopping by your website.
    Website Optimization - Optimizing your websiteMarketing Website - Marketing your websiteWebsite Managment - Managing your websiteWebsite Design - Designing your websiteRocketface(R) Webmaster's Article Archives


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