Website Content
Creating the body of your website's message

Content and visitor interest

Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it clearly project the ideas that you wish to promote? In order for your website to be successful it must capture your visitors interest.

Rules of thumb for presentation of content

• Explain everything clearly and briefly.

  Web surfers are short on patience. Give them what they want by keeping sentences and paragraphs short and to the point.

• Make sure you present information in a logical order.

  Both website visitors and search engines look for structure in the content of a web page. If the content is haphazard and illogical in its composition you will have problems.

• Use plain language.

  Avoid being overly technical in the language you use. Consider the average reader and use words that you would use in normal conversation. Also, simple language translates better when viewed by visitors from other countries.

Be consistent on all of your web pages

Start simple

Start with just a few pages and a handful of products or articles. This way you can concentrate your efforts on developing clear and focused content.

Webpage Construction

If you are going to create a large site, have several web sites online, or do design work for other people, it is strongly recommended that you learn HTML.

There will be times when you don't like how a web authoring program has coded a page. With HTML knowledge, you can correct it. And with the quickly changing nature of the Internet, it would be difficult for any HTML authoring program to stay current with the newest tag rules and coding possibilities.