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Webmasters Article Archive


Website Navigation Design

The Basics of Website Navigation

Target Audience

Website navagationWe've discussed who you have decided your target audience will be. Ask yourself what kind of information will they will be looking for and what questions will they will be asking.

Now we need to help them find the information and the answers, that they are seeking, by the shortest route possible.

Too Many Links?

Have you ever visited a website where you keep clicking on links, hoping you are going to find that information you're looking for, only to be led to more pages of links. It gets frustrating and visitors often leave without finding what they were looking for. That is not good for you or your visitor.

Website Navigation and Website Structure

The answer is to have a clean, simple website structure and navigation scheme that is as clear and obvious as possible. You should always make it clear for your visitors how they can get between topics easily and always provide a means for them to go back from where they started. Make an outline of your website and go from there.

Information Icon How to Develop a Website Outline

Website Navigation Models

There are many schools of thought on the best website navigational design. I don't believe there is any one ''best'' design; Your navigation model depends on your website and its content and is often a combination of two or more designs. We will examine three different website navigation methods and see how they work. They are; linear navigation, database navigation and hierarchical navigation. See below.

Linear Navigation

Linear Website Navigation

Linear Navigation: Moving in a straight line through a website

Database Navigation

Database Navigation

Database Navigation: Moving in and out of website content areas

Hierarchical Navigation

Hierarchical Navigation

Hierarchical Navigation: Moving up, down and around a website

As I said earlier, many websites are a combination of navigational models and you will have to determine which method works best for your webpages. It is important to have a clear idea of your navigational system before you organize your website. Help your visitors find the information they need with the least number of clicks. This will also serve you in creating your website structure.

Note: you don't want to put a direct link to everything on your website on any single page. Your website links should progress through several levels branching out as they go. Too many links to choose from and your visitors often won't know what to click on.

Using Sitemaps for Navigation

Your sitemap is an excellent navigation tool. The good thing about a sitemap is that it provides your visitor with direct access to anything on the website. But, in order for your sitemap to function as a navigational tool it is necessary for your visitors to be able to access it easily. Provide a link to your sitemap on every page on your website. The sitemap should be your secondary means of navigation, not the primary one.

Information Icon A Beginners Guide to Making a Sitemap

Navigation Bar (nav bar)

There are no certain rules about how and where to put your navigation bar. Many webmasters put it along the left side of their webpages. Some put it on the top. Occasionally a website will put it on the right side, forcing the visitor to look in that direction. Whatever works best for your website and its contents should be your approach to placing your navigation bar.

When deciding on the placement of your nav bar you should consider the effect it will have on the space you will have available for your content. Navigation bars can take up a lot of space that could otherwise be used for content. This is why it is advisable to use links only to your main topics and branch out from them on following pages.

Information Icon Professional Webpage Layout

Theme and Navigation Links

Every website should have some type of theme - a way of giving your site an identifying look.
This can be through the use of a unique logo, a particular color combination or a recognizable idea such as gardening or pets. Your theme should be considered when designing your navigation scheme. Work it into the way that you display your navigation links. (i.e. icons,bullets,colors,etc.)

It's also important to note that you should always include a text-only copy of your navigation links, as some people surf with images turned off or even with text-only browsers. Page headers and footers are a logical place to include your text-only links.

Information Icon Website Navigation and Theme


Rocketface® Article Archive Design Managment Marketing Optimization

Website Navigation and Layout

How to Make Easy Website Navigation
Navigation is how visitors get around your site. If your navigation is unclear then your visitors will get frustrated and go away.
Navigational Options for Your Website
There are many types of navigation methods to choose from. You must carefully consider the layout of your site so you can choose the system that will work best.
Tips for Improving Website Navigation
In order for visitors to find the right information, a website's navigation path needs to be clear.
Web Site Navigation Best Practices
A great user experience will bring visitors back. Navigation is a key element in the user experience.
Creating a Basic Web Design Template
A "template" is simply a design format which you can apply to all (or most) of the pages in your web site.
Professional Webpage Layout
The layout of your webpages says a lot about you and your message. Good webpage layout is the key to a successful website.
Website Navigation and Theme
Have you ever visited a website where you keep clicking on links, hoping you are going to find that information you're looking for, only to be led to more pages of links.
How to Map a Good HTML Site Map
Using HTML site maps is a way you can utilize to make sure that your site is up to date in the internet and search engine database.
Benefits Of A SEO Sitemap Generator
Using a sitemap generator is a positive move in getting top ranking on the Internet's top search engines as well as high visibility among online users.
Web Page Design Ideas - How to Use Graphics Creatively
Keep your web site design simple, and never lose sight of what you want your visitors to do when they arrive.


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